Recraft
AI design tool built around vector graphics, icons and brand assets.
Description
Recraft generates and edits vector illustrations, icons and mockups with strong style consistency, producing real editable SVGs rather than flat raster images — a favorite among product designers.
Pros
- Genuinely usable vector output, not just raster images
- Strong style consistency across a set of assets
- Good icon and mockup generation
Cons
- Steeper learning curve than simpler image generators
- Free plan generation limits fill up quickly
- SVG export and commercial rights require a paid plan
What it does & solves
Most AI image generators only output raster images (PNG/JPG) that a designer then has to manually trace into usable vectors. Recraft solves that by generating true vector graphics directly — icons, illustrations, and patterns you can open in Illustrator or Figma and edit like any other vector file. It also solves the style-drift problem that plagues most generators: its style-locking feature keeps an entire set of icons or illustrations visually consistent, which matters a lot when you're building a whole icon library or brand asset set rather than one hero image.
Use cases
- Generating on-brand icon sets with a consistent visual style
- Vector illustrations for websites, apps, and presentations
- Logo concepts and brand marks as editable vector files
- Mockups — packaging, apparel, devices — for pitches and presentations
- Seamless pattern and background generation
- Infographics and UI illustration sets
- Applying one locked style across many different assets for brand consistency
Who it's for
Best for product designers, brand and marketing teams, and UI/UX designers who need output usable directly in tools like Figma or Illustrator rather than just inspiration images. Some familiarity with vector design concepts helps you get more out of it, but it's not required to get a usable first result.
Getting started
- 1Sign up free at recraft.ai.
- 2Choose Image or Icon generation, and select Vector or Raster output.
- 3Write a prompt describing the asset, or pick a style from the library.
- 4Generate several variations, then edit colors and elements directly in Recraft's editor.
- 5Export as SVG or PNG, or send it straight to Figma using the plugin.
Tips for using it well
- Choose Vector mode specifically when you need true SVG output — Raster mode won't give you an editable file.
- Use the Style reference feature to lock a consistent look across an entire icon set or asset library.
- Recolor vector layers directly in Recraft's built-in editor instead of regenerating from scratch when only the palette needs to change.
- Save custom styles you like so future generations from your team match your existing brand assets.
- Watch your credit usage closely on the free plan — iteration-heavy work like generating icon sets burns through the daily quota fast.
Plans & pricing
Free plan: Free plan includes a daily credit allowance, but export is raster-only, output carries a watermark and is public, and there are no commercial usage rights.
Basic
$12/month
A monthly credit allowance, SVG export, and full commercial rights.
Advanced
~$27/month
A larger credit pool for teams or heavier iteration-based use.
Pro/Team
~$48/month
The largest credit pool, aimed at agencies and teams generating assets at volume.