Copy.ai
AI writing and workflow automation for marketing and sales.
Description
Copy.ai helps write marketing content while also offering automation workflows that connect AI writing to the rest of a sales and marketing team's tools.
Pros
- Free tier to try before you buy
- Many ready-made automation workflows
- Friendly interface, easy to start
Cons
- Output usually needs further editing
- Big price jump between the entry Chat plan and team automation tiers
What it does & solves
Copy.ai covers two different jobs: quick AI copywriting (captions, ad variations, email subject lines) through its Chat and template library, and multi-step Workflows that chain AI writing together with data from your CRM or spreadsheets to automate repetitive go-to-market tasks. That combination is the main reason to pick it over a plain writing tool — it's less about a single killer prompt and more about wiring AI into an existing sales/marketing process.
Use cases
- Generating short-form marketing copy — captions, ad variations, subject lines
- Drafting blog outlines and first-pass long-form content
- Automating repetitive go-to-market tasks with multi-step Workflows
- Enriching and personalizing outbound sales messaging at scale
- Summarizing calls or research notes into usable copy
- Connecting AI writing output to a CRM or spreadsheet via built-in integrations
- Prototyping campaign copy variations quickly before a human editor refines the best one
Who it's for
A good fit for solo marketers and small teams testing AI copywriting on the free tier, and for sales/marketing teams that want to automate a multi-step process (not just generate text) once they move to Workflows and the paid tier. No technical background is required for the templates; building a custom Workflow benefits from some familiarity with your existing tools' data structure.
Getting started
- 1Create a free account — no credit card required to start.
- 2Try a few templates from the library (e.g., ad copy, blog ideas) to see the output quality on your kind of content.
- 3Use the Chat interface for quick, conversational writing requests.
- 4Once you have a repeatable process, build or adapt a Workflow that chains prompts and integrations together.
- 5Upgrade to Chat or a higher tier once you outgrow the free word/credit allowances.
Tips for using it well
- Start with the free plan's 90+ templates to learn what Copy.ai is good at before building a custom Workflow.
- Save your unused monthly word and chat credits mentally — the free tier's bonus workflow credits don't expire, so save them for a task that actually needs a multi-step Workflow.
- Feed real examples of your brand's tone into prompts; generic prompts produce copy that reads generically.
- Use Workflows for anything you do the same way every week (e.g., turning a call transcript into follow-up copy) rather than repeating single prompts manually.
- Treat AI output as a first draft — Copy.ai's own strength is speed and volume, not final polish.
Plans & pricing
Free plan: Free plan includes 2,000 words a month, 10 chat credits a month (40 bonus in the first month), and 200 bonus workflow credits that don't expire — but Brand Voice and the Infobase knowledge base are not included.
Chat
$29/month ($24/month billed annually)
Unlimited words and up to 5 seats for everyday AI writing, without workflow credits.
Team plans
From roughly $1,000/month
Go-to-market automation tiers with pooled Workflow credits and more seats — a large jump from Chat, aimed at teams automating full processes.