Midjourney
AI image generator with top-tier artistic quality.

Description
Midjourney is known for producing highly aesthetic AI images, a favorite among designers and artists, now available through both Discord and its own web app.
Pros
- Beautiful, artistic image quality
- Large community and learning resources
- Web app now available, no longer Discord-only
Cons
- No free tier — you have to pay to try it
- Fast GPU hours run out quickly on the Basic plan
- Less precise/controllable than some competitors for exact text or layouts
What it does & solves
Midjourney solves the problem of needing polished, artistic visuals — concept art, illustrations, marketing images, mood boards — without hiring an illustrator or spending hours in design software. You describe an image in words and get several high-quality options back in under a minute, then refine the one that's closest to what you want.
Use cases
- Concept art and mood boards for games, films, or products
- Marketing and social media visuals
- Book covers, album art, and illustration work
- Rapid visual exploration before commissioning a human artist
- Personal art projects and prints
Who it's for
Best for designers, marketers, and hobbyists who want strong artistic control and don't mind a short learning curve. No design background is required, but comfort writing descriptive prompts helps a lot — Midjourney now also has its own web app, which is easier for beginners than the original Discord-only workflow.
Getting started
- 1Subscribe to a plan (there's no permanent free tier) at midjourney.com.
- 2Use the web app's Imagine bar (or the Discord bot, if you prefer it) and type a description of the image you want.
- 3Review the 4 variations it generates, then Upscale your favorite or ask for more Variations of it.
- 4Use parameters like --ar for aspect ratio or --style raw for more literal, less 'Midjourney-styled' results.
- 5Use Vary (Region) to redraw just one part of an image instead of regenerating the whole thing.
Tips for using it well
- Describe subject, style, lighting, and composition in that order — 'a red fox in a snowy forest, watercolor style, soft morning light, wide shot' beats a one-word prompt.
- Fast GPU hours are the resource that actually runs out — switch to Relax mode (Standard plan and up) for non-urgent generations so you don't burn your fast hours.
- Reuse a seed number when you want to keep the same base composition while tweaking small details.
- Upscale before you spend more GPU time on variations — it's cheaper than generating from scratch again.
- --style raw plus a lower --stylize value gives more predictable, literal results when you need accuracy over 'artsy' flourishes.
Plans & pricing
Free plan: None — Midjourney has no permanent free tier; every plan is paid, though new accounts occasionally get a small number of trial images.
Basic
$10/month
3.3 fast GPU hours/month, personal use, no Stealth Mode.
Standard
$30/month
15 fast GPU hours plus unlimited Relax-mode generations.
Pro
$60/month
30 fast GPU hours and Stealth Mode, which hides your generations from the public feed.
Mega
$120/month
60 fast GPU hours, aimed at studios doing high-volume image and video work.
Similar tools in Generazione di immagini IA
Ideogram
AI image generator excelling at accurate text rendering.
Leonardo AI
AI image generator popular for game assets and fine-tuned styles.
Adobe Firefly
Adobe's AI image generator, trained to be commercially safe and integrated into Creative Cloud.